Target marketing

I hear a lot of talk about target marketing. Seems that authors are also target marketers.

David Farland talks a lot about targeting your book to your audience, and that if you do, you’ll be more successful. Well, tonight at Life, the Universe, and Everything, John Brown made this point, again–as one of 10 lessons learned from the book.

He talked about The Hunger Games, and how a few authors didn’t like the book. Well, said he, that’s fine. They just weren’t in the target audience, and the fact that there is a sizable target audience that liked the book is pretty much okay, because no writer will ever write anything that will please everyone. Just not going to happen.

So, there you have it.

I video recorded the presentation (and two others). I’ll post the video once I have it all edited and fancied up.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s