Target marketing

I hear a lot of talk about target marketing. Seems that authors are also target marketers.

David Farland talks a lot about targeting your book to your audience, and that if you do, you’ll be more successful. Well, tonight at Life, the Universe, and Everything, John Brown made this point, again–as one of 10 lessons learned from the book.

He talked about The Hunger Games, and how a few authors didn’t like the book. Well, said he, that’s fine. They just weren’t in the target audience, and the fact that there is a sizable target audience that liked the book is pretty much okay, because no writer will ever write anything that will please everyone. Just not going to happen.

So, there you have it.

I video recorded the presentation (and two others). I’ll post the video once I have it all edited and fancied up.


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